Guests were encouraged to pick up shoes from one of the pick-up windows at the container before proceeding to the private Kendrick Lamar concert. The font and colours of the shoe were translated on to the shipping container which also featured a step that displayed the phrase DON’T TRIP to tie in the name of the shoe model. Kendrick Lamar was so thrilled

with the outcome of the container that he requested to purchase it and have it delivered to California.