Depending on the progress and nature of the merchants’ ecommerce solution, Shopify offered a variety of touch points and areas for each merchant to hone their skills and understanding of the Shopify ecosystem. The brick-and-mortar space allows merchants to book one-on-one appointments with Shopify’s very own retail consultants. These sessions help them learn through demonstrations and discussions, or participation in group workshops and education sessions from the comfort of the custom presentation space. Shopify also integrated a rotating experience – dubbed the Merchant Showcase Area – that provides brand and networking opportunities for local business owners to showcase their products.